Online (3.5 hours) — £599
In-Person (4.5 hours) — £1,800

A senior-level commercial workshop designed to strengthen your partnership strategy, optimise your sponsorship packages and unlock new revenue opportunities.

This session gives you clarity on value, inventory, pricing, rights, pitch structure and the commercial narrative needed to attract, convert and retain high-quality partners.

If you want a sharper commercial strategy, stronger partnership assets or a clearer approach to sponsorship sales — this workshop gives you the structure and direction to win more deals, at higher value, with better long-term performance.

⭐ What’s Included

1. Pre-Session Exploration (Completed by Hitsuzendo)

We conduct a detailed commercial and partnership review before the live session.

Your pre-session audit includes:

• Review of your current partnership assets and rights

• Commercial inventory analysis (digital, physical, experiential)

• Current pricing, tiers, benefits and value stack

• Review of existing proposals or pitch decks

• Review of active or past deals

• Competitor and category benchmarking

• Audience value analysis: reach, engagement, demographics

• Assessment of brand alignment and partnership positioning

• Pipeline quality: who you’re targeting and why

• Internal pain points in partnership sales or activation

This allows the workshop to be built around your real commercial challenges and opportunities.

2. The Live Workshop

Online Format — 3.5 hours

• 90-minute commercial audit & insight session

• 15-minute break

• 90-minute partnership strategy build

• Q&A and prioritisation close

In-Person Format — 4.5 hours

• 2-hour partnership & sponsorship deep dive

• Break

• 2-hour strategy, pricing & narrative build

• Alignment and roadmapping

What We Cover

• Your current partnership & sponsorship strategy

• Commercial inventory: rights, assets, data, content and experiences

• Pricing model optimisation

• Strategic narrative and commercial storytelling

• How to package and position your partnership offering

• Tier structure (bronze–silver–gold vs value-based bundles)

• How to increase sponsor value without increasing cost

• Market benchmarking & competitor comparisons

• Qualifying and prioritising partners

• Pitching strategy and pipeline design

• Activation frameworks and partner success planning

• How to improve renewal rates, upsells and long-term value

3. Post-Workshop Deliverables

✔ Executive Summary
Key insights, opportunities and decisions.

✔ Partnership Strategy Framework
Rights, pricing, narrative, packaging and pipeline direction.

✔ Partnership Inventory Map
Clear breakdown of assets and their commercial value.

✔ Pitch Narrative & Value Proposition Recommendations
How to present and articulate your partnership offering.

✔ 30 / 60 / 90 Day Commercial Action Plan
Immediate steps to strengthen sales and activation.

✔ Workshop Materials
Boards, notes and strategic frameworks.

✔ Full Video Recording (Online Only)

⭐ What You’ll Walk Away With

• A sharper and more compelling partnership offering

• A clear rights inventory and high-value packaging

• A commercially strong narrative that resonates with sponsors

• A structured pricing model designed for revenue growth

• A stronger, more confident partnership pitch

• A clearer pipeline + targeting strategy

• A roadmap to win better sponsors, faster

• A more professional and competitive commercial function

⭐ Who This Is For

• Sports clubs, rights-holders and governing bodies

• Brands with partnership or sponsorship offerings

• DTC/ecommerce companies exploring partnerships or collabs

• Organisations needing a stronger sponsorship narrative

• Commercial teams needing structure, pricing or strategic clarity

• Founders wanting to monetise audience, brand or fanbase

• B2B companies selling partnership-led solutions

This workshop is particularly powerful for rights-holders, sports properties and high-growth brands.

⭐ Pricing

Online Workshop (3.5 hours): £599
Includes recording, summary, frameworks and materials.

In-Person Workshop (4.5 hours): £1,800
Travel billed separately.

⭐ How It Works

1. Choose online or in-person delivery

2. Receive your partnership questionnaire

3. Share any decks, rights lists or commercial materials

4. We conduct your pre-session commercial review

5. Attend your workshop

6. Receive your partnership strategy, pitch narrative & action plan

7. Implement with clarity, confidence and commercial strength