Technology, SaaS and platform businesses grow in complex, competitive environments. Products evolve quickly, categories are crowded, and differentiation is often unclear to customers despite strong underlying capability. Growth stalls when positioning, go-to-market strategy and leadership decision-making fall out of sync.

Hitsuzendo works with founders, CEOs and leadership teams in B2B and B2B2C technology businesses to provide senior marketing and growth leadership. The focus is on translating complex products into clear value propositions, aligning go-to-market strategy with commercial objectives, and creating the conditions for scalable, repeatable growth.

In technology businesses, growth challenges are rarely product problems. They are clarity, positioning and leadership problems.

Where we typically help

Technology and SaaS companies often reach a point where momentum slows despite continued product development. Common challenges include:

• Unclear positioning in crowded or emerging categories
• Founder-led narratives that no longer scale
• Weak go-to-market discipline across sales, marketing and product
• Long or inefficient sales cycles 
• Misalignment between growth targets and operational reality
• Over-reliance on inbound or a single acquisition channel
• Expansion into new markets without a clear prioritisation framework

These challenges require senior strategic direction, not more tactics.

How Hitsuzendo supports

Support is tailored to the maturity and business model of the platform, but typically includes:

• Positioning and category clarity: defining the problem you solve and why it matters
• Go-to-market strategy: aligning product, sales and marketing into a coherent system
• Growth architecture: pipeline, demand generation and lifecycle strategy
• Senior decision support: guidance on expansion, pricing, partnerships and trade-offs
• Execution alignment: ensuring teams and agencies focus on the right priorities

The objective is to create technology businesses that are easy to understand, easy to buy from and built to scale.

Who this is for

• B2B and B2B2C SaaS companies 
• Platform and marketplace businesses
• Founder-led and scale-up technology firms
• Subscription and recurring-revenue models
• PE-backed and investment-led technology businesses

Engagement models 

• Executive Calls for high-impact strategic decisions
• Fractional CMO retainers for embedded senior leadership
• Training & workshops to align teams around GTM and growth

Technology businesses benefit most from senior leadership when product innovation needs to be matched with commercial clarity and execution discipline.