Brand Positioning & Messaging - Workshop

A strategic workshop designed to strengthen your brand’s positioning, sharpen your messaging and create a clear, differentiated identity that resonates with the right audience.

Whether you're repositioning, launching, refreshing or aligning your team on a single story - this session gives you the clarity, structure and strategic language your brand needs to cut through.

What’s Included

1. Pre-Session Exploration

Before the workshop, we complete a focused brand analysis, including:

• Review of current brand positioning & narrative
• Messaging, tagline and value proposition assessment
• Audience segmentation and behavioural insights
• Competitive landscape and category expectations
• Review of website, creative and marketing materials
• Clarity assessment: what is understood, and what isn’t
• Identification of positioning gaps and opportunities
• Review of existing brand frameworks or strategy (if provided)

This ensures the workshop is built around your brand’s context, not generic templates.

2. The Live Workshop

Online Format - 3.5 hours

• 90-minute brand positioning diagnostic
• 15-minute break
• 90-minute messaging & narrative development
• Alignment and Q&A

On-Site Format - 4.5 hours

• 2-hour positioning deep dive
• Break
• 2-hour messaging, narrative & value proposition development
• Leadership alignment session

Off-Site Format - 6 hours (Full Day)

• 2-hour positioning analysis
• Break
• 2-hour messaging architecture & value proposition work
• Break
• 2-hour narrative build, alignment & decision-making

What We Cover

• The core problem you solve and why it matters
• Your brand’s angle, belief and competitive difference
• Audience clarity and segmentation
• Key emotional and rational messaging levers
• Positioning territories and strategic direction
• The “why you” narrative
• Story structure and brand messaging hierarchy
• Taglines, value propositions and supporting copy
• Alignment across leadership, creative and marketing

3. Post-Workshop Deliverables

✔ Executive Summary
Key findings, decisions and strategic direction.

✔ Brand Positioning Framework
Your positioning pillars, value drivers and strategic angle.

✔ Messaging Architecture
Headline, value proposition, supporting messages and proof points.

✔ Audience Proposition Map
Who you serve, what they need and how you resonate.

✔ 30 / 60 / 90 Day Brand Alignment Plan
Practical next steps for rolling out the new positioning.

✔ Workshop Materials
Boards, notes, frameworks and narrative outputs.

✔ Full Video Recording (Online Only)

What You’ll Walk Away With

• A clear and differentiated brand position
• Messaging that resonates and converts
• Clarity on your value proposition and audience
• A strategic story your team can deliver consistently
• A foundation for campaigns, website, product and GTM
• Alignment across leadership and marketing
• Confidence in your brand direction

Pricing

Online (3.5 hours): £549
On-Site at Your HQ (4.5 hours): £1,650
Off-Site Full Day (6 hours): £2,250

Travel billed separately. Venue hire billed to the client.