Private equity–backed businesses operate under intense pressure to deliver growth, margin improvement and value creation within defined time horizons. Strategy needs to be clear, execution decisive and leadership aligned, particularly during periods of transition, integration or accelerated scale.

Hitsuzendo works with investors, boards and leadership teams across private equity and portfolio companies to provide senior marketing and growth leadership that supports value creation objectives. The focus is on clarifying strategy, strengthening commercial execution and ensuring marketing leadership is aligned with investment priorities.

In PE environments, marketing is not a support function. It is a value lever.

Where we typically help

Portfolio companies often face structural and leadership challenges that limit growth velocity. Common issues include:

• Lack of senior marketing leadership following acquisition

• Unclear growth strategy or over-reliance on short-term tactics

• Fragmented brand and go-to-market execution

• Integration challenges following carve-outs or mergers

• Founder or legacy-led models that do not scale

• Pressure to demonstrate progress quickly post-investment

• Limited internal capability during transformation phases

These challenges require experienced leadership, not experimentation.

How Hitsuzendo supports

Support is shaped around the investment thesis and stage of ownership, but typically includes:

• Growth and value creation strategy: aligning marketing priorities with investment goals

• Senior leadership cover: interim or fractional CMO support during transition

• Go-to-market clarity: strengthening positioning, pricing and commercial focus

• Execution alignment: ensuring teams and agencies are delivering against the right priorities

• Performance accountability: clear metrics, reporting and operating cadence

The objective is to accelerate momentum, reduce risk and support measurable value creation.

Who this is for

• Private equity funds and operating partners

• PE-backed portfolio companies

• Businesses undergoing post-acquisition integration

• Carve-outs, turnarounds and transformation cases

• Boards seeking experienced interim or fractional leadership

Engagement models

• Executive Calls for board-level or investment-critical decisions

• Fractional CMO retainers for embedded leadership within portfolio companies

• Training & workshops to align leadership teams post-investment

Private equity environments benefit most from senior marketing leadership when speed, clarity and accountability directly impact enterprise value.