Strategic growth advisory and Fractional CMO support for moments that matter.

Hitsuzendo is a strategic growth advisory providing Fractional CMO and senior growth leadership to founders, executives, and leadership teams navigating complexity, scale, and change.

I work with businesses at inflection points. When growth slows, direction becomes unclear, or execution needs sharper focus. The work is not about doing more. It is about doing the right things, in the right order, with clarity and conviction.

What I Do

At its core, Hitsuzendo exists to remove noise from decision-making.

Too many businesses confuse activity with progress. More campaigns, more spend, more motion, without solving the real constraint holding growth back. Strategy becomes theoretical. Execution becomes fragmented. Momentum stalls.

Hitsuzendo brings discipline to growth. I help align brand, marketing, product, and execution into one coherent direction, so decisions are deliberate and progress is measurable across revenue, margin, and performance.

Experience & Perspective

I have worked across sport, fashion, retail, energy, and consumer businesses, spanning startups, scale-ups, and global organisations.

My background includes senior leadership and board-level advisory roles inside clubs, brands, agencies, and joint ventures. I have held P&L responsibility and led growth in environments where outcomes were measured in revenue, margin, operational performance, and execution under pressure.

That experience shapes how I work today. Commercially grounded, outcome-focused, and intolerant of unnecessary complexity.

Sectors I Work

Across While every business is different, the growth challenges faced by leadership teams often repeat across industries. Hitsuzendo works most closely with organisations operating in:

Sport and Entertainment

Clubs, rights holders, leagues, and sports-led businesses navigating commercial growth, brand positioning, fan engagement, and monetisation, often under public scrutiny and stakeholder pressure.

Fashion, Retail, and Consumer Brands

Founder-led and scaled brands balancing brand heat with margin discipline, managing DTC and wholesale channels, international expansion, and shifting consumer behaviour.

Technology and Platform Businesses

Product-led companies refining go-to-market strategy, pricing, positioning, and execution as they move from early traction to sustainable, profitable scale.

Energy, Infrastructure, and Regulated Markets

Complex organisations where growth decisions require structure, governance awareness, and clarity across multiple stakeholders, not just marketing output.

Across every sector, the focus is the same. Drive sustainable growth, protect margin, and ensure execution matches ambition.

How I Work

I do not operate as a traditional agency, and I do not advise from a distance.

I embed where needed, as a Fractional CMO, strategic advisor, or partner, working closely with leadership teams to diagnose problems, set direction, and drive execution.

The model is flexible, but the principle is fixed. Clarity first, then momentum.

• Sometimes that means pressure-testing strategy.
• Sometimes it means restructuring priorities.
• Sometimes it means stepping in to lead teams or functions.

Always, it means being accountable for progress.

Philosophy

Strategy is part analysis and part intuition. Growth is part structure and part courage.

Hitsuzendo sits at the intersection where commercial rigour meets creative judgment.

Where discipline supports ambition. Where mastery replaces guesswork. 

Growth is not luck. It is earned through clear thinking and decisive action.

Who This Is

For Hitsuzendo is designed for leaders who:

• Operate in complex or fast-moving markets
• Value clarity over noise
• Want senior-level thinking, not surface-level advice
• Understand that execution matters as much as ideas
• Are accountable for revenue, margin, and long-term performance

If you are at a point where the next decision matters more than the last, and where focus is more valuable than volume, this is where Hitsuzendo adds value.

Start With Clarity

The first step is always a conversation.

If you are navigating a moment that matters, whether growth, change, or complexity, we start by creating clarity and then build from there.

Start with a conversation.