Retail and omnichannel businesses operate under constant pressure. Footfall is volatile, costs are rising, and customers expect a seamless experience across physical and digital touchpoints. The challenge is no longer choosing between channels, but orchestrating them effectively.

Hitsuzendo works with CEOs, founders and leadership teams to provide senior marketing leadership for retail and omnichannel brands navigating growth, transition or structural change. The focus is on aligning brand, commercial strategy and execution across stores, digital, wholesale and partnerships.

Successful omnichannel retail is not about adding more channels. It is about clear strategic intent, disciplined prioritisation and consistent execution across the entire ecosystem.

Where we typically help

Retail and omnichannel brands often face complexity rather than a lack of opportunity. Common challenges include:

• Declining or inconsistent footfall
• Channel conflict between stores, e-commerce and wholesale
• Poor integration between digital and physical experiences
• Margin pressure driven by discounting and inefficiency
• Inconsistent brand execution across locations and partners
• Store footprint strategy and expansion decisions
• Difficulty translating brand strategy into in-store performance

These are leadership and operating model challenges, not tactical marketing issues.

How Hitsuzendo supports Support is tailored to the structure and maturity of the business, but typically includes:

• Brand and commercial clarity: defining the role of each channel within the wider growth strategy
• Omnichannel orchestration: aligning stores, digital, wholesale and partners into a coherent system
• Senior decision support: guidance on footprint strategy, investment priorities and trade-offs
• Execution alignment: ensuring teams, agencies and partners deliver consistently
• Performance accountability: clear metrics, operating cadence and review discipline

The aim is to move from fragmented activity to coordinated, commercially grounded execution.

Who this is for

• Established retail brands with physical and digital presence
• Omnichannel and hybrid retail models
• Licensed and franchised retail operations
• Retail brands undergoing transformation or restructuring
• PE-backed retail businesses focused on value creation

Engagement models

• Executive Calls for high-impact strategic decisions
• Fractional CMO retainers for embedded senior leadership
• Training & workshops to align teams and improve execution

Retail businesses benefit most from senior support when complexity increases and decisions carry long-term consequences.