B2B services and advisory firms compete on trust, expertise and reputation. Differentiation is difficult, buying cycles are long, and growth often depends too heavily on founders, relationships or legacy accounts. As firms scale, the challenge shifts from winning work to building a repeatable, credible growth engine.

Hitsuzendo works with partners, managing directors and leadership teams in B2B services and advisory firms to provide senior marketing and growth leadership. The focus is on clarifying positioning, strengthening credibility and aligning marketing, sales and delivery so growth becomes deliberate rather than accidental.

In professional services, growth problems are rarely about capability. They are about clarity, consistency and leadership alignment.

Where we typically help

B2B services firms often face complexity as they grow beyond their initial network. Common challenges include:

• Vague or undifferentiated positioning in crowded markets
• Over-reliance on founder-led selling or a small number of rainmakers
• Inconsistent messaging across partners, teams and regions 
• Weak connection between marketing activity and revenue outcomes
• Difficulty articulating value beyond experience and credentials
• Long sales cycles with low conversion
• Scaling into new sectors or geographies without focus

These are leadership and operating model challenges, not tactical marketing issues.

How Hitsuzendo supports

Support is tailored to the structure and ambition of the firm, but typically includes:

• Positioning and proposition clarity: defining what the firm stands for and why clients choose it
• Growth strategy: aligning marketing, business development and partnerships
• Credibility building: strengthening narrative, proof points and authority
• Senior decision support: guidance on sector focus, expansion and trade-offs
• Execution alignment: ensuring partners and teams tell a consistent story

The objective is to move from relationship-dependent growth to a scalable, reputation-led model.

Who this is for

• Consulting and advisory firms
• Legal, financial and professional services businesses
• Agencies and specialist service providers
• Partner-led and founder-led firms
• PE-backed services businesses

Engagement models

• Executive Calls for high-impact strategic decisions
• Fractional CMO retainers for embedded senior leadership
• Training & workshops to align partners and teams

B2B services firms benefit most from senior leadership when credibility, consistency and growth need to scale together.