Online (3.5 hours) — £599
In-Person (4.5 hours) — £1,750

A strategic workshop designed to help brands validate, plan and execute successful international expansion.
This session gives you market clarity, risk assessment, localisation strategy, commercial pathways and a structured go-to-market approach for entering new regions with confidence.

If you're considering expansion or already exploring new territories, this workshop provides the guidance, frameworks and direction to make smart, commercially-sound decisions.

⭐ What’s Included

1. Pre-Session Exploration (Completed by Hitsuzendo)

Before the workshop, we complete a detailed review of your expansion potential and market readiness.

Your pre-session assessment includes:

• Current revenue distribution and customer geography

• Evaluation of demand signals from new regions

• Review of international traffic, conversion and purchasing behaviour

• Category competitiveness and brand positioning in target markets

• Competitor market presence and localisation approach

• Pricing, offer and product-market fit review

• Operational readiness (shipping, logistics, payments, compliance)

• Cultural and audience nuance analysis

• Opportunities and barriers in each potential market

• Review of any internal expansion plans or previous attempts

This ensures the workshop is grounded in real business potential — not guesswork.

2. The Live Workshop

Online Format — 3.5 hours

• 90-minute international readiness & opportunity mapping

• 15-minute break

• 90-minute market entry strategy build

• Q&A and alignment close

In-Person Format — 4.5 hours

• 2-hour deep evaluation of markets, competitiveness & alignment

• Break

• 2-hour entry strategy, sequencing & localisation workshop

• Leadership alignment & prioritisation session

What We Cover

• Market selection and prioritisation

• Evaluating readiness for expansion (commercial, brand, operational)

• Market size, competitiveness and demand signals

• Localisation of product, pricing, messaging and brand experience

• Regulatory considerations (high-level)

• Go-to-market pathways (direct, distributors, partners, wholesale, digital)

• Commercial opportunities and potential barriers

• Channel strategy and adaptation for new regions

• Operational requirements (logistics, payment methods, customer service)

• Budgeting and forecasting for international launches

• Risk reduction frameworks and sequencing

⭐ 3. Post-Workshop Deliverables

✔ Executive Summary
High-level conclusions, decisions and expansion insights.

✔ Market Prioritisation Framework
Clear scoring across opportunity, readiness and competitiveness.

✔ Market Entry Strategy Blueprint
Includes positioning, localisation, channels and sequencing.

✔ Operational Readiness Checklist
What must be in place before launching in a new region.

✔ 30 / 60 / 90 Day Expansion Plan
Clear next steps for validation and rollout.

✔ Workshop Materials
Boards, frameworks, notes and market-entry tools.

✔ Full Video Recording (Online Only)

⭐ What You’ll Walk Away With

• Clarity on which markets offer real opportunity

• A structured, evidence-led approach to expansion

• A localisation strategy that respects cultural and operational nuance

• A clear go-to-market plan for new regions

• Understanding of commercial potential and associated risks

• An expansion path grounded in real-world feasibility

• Alignment across leadership on where to expand — and how

• Practical next steps for testing, validating and scaling into new markets

⭐ Who This Is For

• Brands exploring international audiences or growth routes

• Ecommerce companies with rising overseas traffic

• Sports organisations and rights-holders expanding global reach

• Scale-ups preparing for multi-market strategies

• B2B companies evaluating global client acquisition

• Founders wanting a serious, structured expansion strategy

Ideal for companies wanting to avoid costly mistakes and launch internationally with confidence.

⭐ Pricing

Online Workshop (3.5 hours): £599
Includes recording, summary, frameworks and materials.

In-Person Workshop (4.5 hours): £1,750
Travel billed separately.

⭐ How It Works

1. Select online or in-person delivery

2. Complete your expansion readiness questionnaire

3. Provide any relevant performance or market data

4. We conduct your international review

5. Attend your live workshop

6. Receive your expansion blueprint & action plan

7. Validate and expand with clarity, precision and confidence