Hands-on senior leadership to align teams, drive momentum and turn strategy into execution.

Fractional CMO – Embedded Leadership is designed for businesses that have moved beyond needing direction alone and now require consistent senior leadership involvement to maintain momentum, align teams and execute with discipline.

This engagement sits between strategic oversight and full executive ownership. You are actively involved in leadership rhythm, priority setting and execution governance, while internal teams remain responsible for delivery.

Embedded Leadership is the most common entry point for growth-stage businesses.

What this engagement delivers

Embedded Leadership provides senior CMO-level involvement that bridges strategy and execution, ensuring plans translate into progress.

Primary outcome: Momentum, alignment and execution discipline.

Typical areas of focus

• Marketing and growth strategy execution oversight
• Go-to-market planning and delivery governance
• Brand positioning and narrative alignment
• Performance review and prioritisation
• Commercial alignment across growth initiatives
• Product, MVP and launch coordination
• Brand IP and asset stewardship at an operational level
• Team structure, capability and resourcing decisions
• Cross-functional alignment between marketing, product and leadership

The focus is on maintaining momentum and preventing drift.

How it works

• Retained, hands-on senior leadership involvement
• Weekly leadership cadence and priority review
• Ongoing decision support and escalation handling
• Clear ownership of direction without replacing internal teams

Embedded Leadership ensures execution follows strategy without slowing teams down or adding unnecessary process.

Engagement range

Fractional CMO – Embedded Leadership operates across a flexible depth of involvement depending on business needs.

• 3–6 days per month
• Depth is agreed based on complexity, team size and decision velocity

This engagement is intentionally adaptable as the business evolves.

What’s included

Included

• Senior leadership presence and prioritisation
• Execution oversight and performance governance
• Team and capability guidance
• Go-to-market and launch leadership
• Alignment across marketing, brand and commercial activity

Not included

• Hands-on channel execution
• Content production or asset creation
• Paid media management
• Agency-style delivery

Execution can be supported separately where appropriate.

Who this is for

Fractional CMO – Embedded Leadership is best suited to:

• Growing businesses with active marketing teams
• Multi-channel environments with increasing complexity
• Companies preparing for scale or transformation
• Founders who want to step back from day-to-day marketing leadership
• Teams that need structure, rhythm and senior decision-making support

Investment & commitment

• £3,300 – £6,000 per month

• 3–6 days per month

• Six-month minimum engagement

Pricing reflects depth of involvement and business complexity.

How this typically evolves

Many Embedded Leadership engagements naturally progress into Fractional CMO – Executive Leadership as teams scale, investor involvement increases or ownership requirements deepen.

In short

Fractional CMO – Embedded Leadership provides the senior leadership presence needed to turn strategy into sustained execution, without the cost or rigidity of a full-time hire.