• Online (3.5 hours): £549
  On-Site at Your HQ (4.5 hours): £1,650
  Off-Site Full Day (6 hours): £2,250
  Travel billed separately. Venue costs billed to the client.

A strategic optimisation workshop focused on improving every step of your customer journey - from first touch to final conversion.

This session identifies friction, uncovers opportunities and builds a clear roadmap to improve website performance, funnels, UX and conversion rate.

If your traffic is strong but conversions are low, inconsistent or unpredictable, this workshop provides the clarity and structure your team needs to fix it.

⭐ What’s Included

1. Pre-Session Exploration (Completed by Hitsuzendo)

Before the workshop, we complete a detailed CRO and journey review, including:

• Full website walkthrough & heuristic audit

• User flow, navigation and funnel behaviour

• Landing page analysis (structure, clarity, hierarchy)

• Drop-off points and abandonment patterns

• Checkout and cart experience

• Offer clarity and content relevance

• Mobile vs desktop behaviour

• CRO tools review (heatmaps, recordings, analytics)

• Email/SMS onboarding and early lifecycle touchpoints

• Competitor journey comparisons (surface-level)

This ensures the workshop is grounded in real customer behaviour — not assumptions.

2. The Live Workshop

Online Format — 3.5 hours

• 90-minute CRO diagnostic

• 15-minute break

• 90-minute journey optimisation sprint

• Q&A and alignment close

On-Site Format — 4.5 hours

• 2-hour customer journey deep dive

• Break

• 2-hour CRO framework & optimisation planning

• Leadership alignment session

Off-Site Format — 6 hours (Full Day)

• 2-hour journey & funnel analysis

• Break

• 2-hour conversion strategy rebuild

• Break

• 2-hour roadmap, prioritisation & alignment session

What We Cover

• Journey friction and conversion barriers

• UX and content hierarchy improvements

• Messaging clarity and relevance

• Navigation, flow and behaviour insights

• High-priority CRO fixes and quick wins

• A/B testing methodology and prioritisation

• Landing page optimisation

• Checkout improvements

• Offer presentation & psychological drivers

• Retention opportunities at early lifecycle stages

3. Post-Workshop Deliverables

✔ Executive Summary
Clear findings, decisions and recommendations.

✔ Journey Optimisation Report
Detailed analysis of bottlenecks and opportunities.

✔ CRO Recommendations Framework
Testing ideas, UX fixes and prioritised improvements.

✔ Conversion Priority Roadmap
Ranked by impact, cost and effort.

✔ 30 / 60 / 90 Day CRO Action Plan
Clear next steps for execution.

✔ Workshop Source Materials
Boards, notes, frameworks and journey mapping outputs.

✔ Full Video Recording (Online Only)

⭐ What You’ll Walk Away With

• A clear understanding of what prevents users from converting

• A stronger, more intuitive customer journey

• A prioritised, actionable CRO roadmap

• UX and messaging improvements that immediately move performance

• Clear testing ideas and long-term CRO strategy

• Alignment across marketing, product, UX and leadership

• A repeatable CRO process you can use moving forward

⭐ Who This Is For

• CMOs, Heads of Marketing & Digital Leaders

• Ecommerce and DTC brands seeking higher conversion

• Organisations with strong traffic but weak funnel performance

• Teams preparing for peak season or major campaigns

• Companies needing clarity on UX, CRO or user journey issues

⭐ Pricing

Online (3.5 hours): £549
On-Site at Your HQ (4.5 hours): £1,650
Off-Site Full Day (6 hours): £2,250

Travel billed separately.
Venue hire billed to the client.

⭐ How It Works

1. Select your workshop format

2. Receive your CRO & journey questionnaire

3. Share analytics, recordings or data (optional but helpful)

4. We complete your pre-session review

5. Attend your live workshop

6. Receive your optimisation report, roadmap & action plan

7. Execute with confidence and clarity