Senior marketing and commercial direction without day-to-day ownership.

Fractional CMO – Strategic Oversight provides retained, senior-level guidance for founders and leadership teams who want clarity, confidence and focus, without introducing additional operational complexity.

This engagement is designed for businesses where leadership exists in-house, but requires experienced CMO-level direction to prioritise correctly, avoid costly mistakes and make better decisions across marketing, brand and commercial strategy.

Strategic Oversight is not ad-hoc advice. It is a retained leadership relationship, focused on direction, alignment and long-term value creation.

What this engagement delivers

Strategic Oversight gives you consistent access to senior CMO-level thinking to help you focus on what matters most.

Primary outcome: Clarity, confidence and focus.

Typical areas of focus

• Marketing and growth strategy direction
• Brand positioning and narrative clarity
• Go-to-market and launch prioritisation
• Commercial alignment and revenue logic
• Product, proposition and MVP sense-checking
• Brand IP and asset stewardship at a strategic level
• Channel and budget prioritisation
• Senior second opinion on key leadership decisions

The emphasis is on what to do next and what to stop doing.

How it works

• Retained senior CMO-level involvement
• Monthly strategic review and prioritisation
• Ongoing decision support between sessions
• Clear direction without operational takeover

Strategic Oversight provides leadership clarity and accountability without changing how your teams execute day to day.

How it works

• Retained senior CMO-level involvement
• Monthly strategic review and prioritisation
• Ongoing decision support between sessions

• Clear direction without operational takeover

Strategic Oversight provides leadership clarity and accountability without changing how your teams execute day to day.

What’s included

Included

• Senior strategic direction and prioritisation
• Leadership-level decision support
• Strategic review and course correction
• Alignment across marketing, brand and commercial priorities

Not included

• Day-to-day execution
• Campaign delivery or channel management
• Hands-on operational work

Execution can be supported separately where appropriate.

Who this is for

Fractional CMO – Strategic Oversight is best suited to:

• Founder-led businesses
• Early-stage or owner-managed companies
• CEOs running marketing directly
• Businesses that need direction, not execution
• Teams seeking senior clarity without adding headcount

Who this is for

Fractional CMO – Strategic Oversight is best suited to:

• Founder-led businesses
• Early-stage or owner-managed companies
• CEOs running marketing directly
• Businesses that need direction, not execution
• Teams seeking senior clarity without adding headcount

A typical starting point

Many clients begin with a CMO Advisory Session before moving into Strategic Oversight to confirm fit and priorities.