Senior marketing, commercial and revenue leadership for growth companies
hitsuzendō helps established growth companies make better strategic choices, create demand, improve commercial performance and build the systems required for sustainable growth.
You can engage hitsuzendō for one defined challenge, or bring in fractional or interim leadership to connect several disciplines around one accountable growth agenda.
Set direction
Define where the business should compete, what it should be known for and which priorities create the strongest foundation for growth.
Strategy
Connect market opportunity, customers, proposition, brand, demand, revenue and investment around one practical strategic agenda.
Brand
Clarify positioning, proposition, messaging and brand experience so the business is understood, remembered and chosen.
Create demand and revenue
Turn strategic choices into demand, market traction, commercial opportunity and measurable revenue performance.
Growth
Create and improve demand through acquisition, conversion, channel performance, experimentation and measurable growth marketing.
Go-to-Market
Connect an offer to its market through customer insight, positioning, launch planning, activation and sales enablement.
Revenue
Improve pipeline, sales alignment, revenue operations, pricing, forecasting and the commercial systems that support growth.
Expand and retain
Expand the ways the business reaches customers, performs in real-world environments and creates lasting value.
Physical Locations
Improve the performance of stores and physical locations through footfall, conversion, layout, experience, network planning and retail operations.
Partnerships
Build commercial partnerships, sponsorships, alliances and licensing opportunities that extend reach, create value and open new revenue.
Customer Experience & Retention
Improve customer journeys, retention, loyalty and lifetime value so growth continues after acquisition.
Build the system
Build the data, technology, people, processes and operating rhythm required to deliver the strategy consistently.
Digital, Data & AI
Turn digital experience, data, measurement and practical AI-enabled workflows into better decisions and stronger commercial performance.
Team & Operations
Build the teams, capabilities, processes, governance and operating rhythm required to execute marketing and commercial priorities effectively.
Start with the business challenge, not the service label
If you are not sure which service is right, use the challenge you are trying to solve as the starting point. The four groups below mirror the connected growth system above.
Set direction
Create demand and revenue
Expand and retain
Need senior leadership across several areas?
Fractional CMO and Fractional CRO support connect several disciplines around one accountable growth agenda.