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Engagement Models

Four ways to work together, one commercial agenda — plus Rapid for when you need answers now.

Whether you need a sounding board, ongoing leadership, a focused initiative, or someone embedded in the building — the scope flexes to fit your stage, your budget, and your timeline.

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Find the right fit

Three quick questions — no signup, no commitment.

01How involved do you need me to be?

Just a sounding boardAnswers nowOngoing leadershipDeliver one thingIn the building full-time

02What timeline are you working with?

Hours to a dayA few days a monthOngoing, part-time4–12 weeks, fixed3–6 months, full-time

03What is the challenge?

Pressure-test a decisionPressure-test strategyLead the functionA specific initiativeCover a hire gap
If you need answers now01

Rapid

Focused senior thinking for the decision in front of you — a one-hour call, a two-hour session, or a full-day workshop. Pay for the time, get the answers, move forward.

Commitment

1 hour to 1 day

Best for

Leaders who need experienced direction now — not a proposal, not a project, just clarity.

  • ✓1-hour call, 2-hour session, or 1-day workshop
  • ✓Soundboard and pressure-test for decisions in front of you
  • ✓Cross-check on strategy, plans, and commercial ideas
  • ✓Clear direction you can act on immediately
Most flexible02

Advisory

A sounding board for founders and the C-suite — senior review and guidance on strategy, plans, and commercial decisions without hands-on delivery.

Commitment

2–3 days per month

Best for

Founders and C-suite who need experienced counsel between major decisions.

  • ✓Strategy and plan review
  • ✓Commercial challenge and pressure-testing
  • ✓Board and investor narrative guidance
  • ✓On-call direction between sessions
Most in demand03

Fractional

Ongoing part-time CMO or CRO leadership — the senior operator in your business without the full-time cost.

Commitment

2–3 days per week, ongoing

Best for

Companies that need senior leadership now but are not ready for a full-time hire.

  • ✓Weekly leadership presence in the business
  • ✓Strategy, plan, and budget ownership
  • ✓Team and agency management
  • ✓Board and investor reporting
04

Project

A defined initiative with a clear scope, timeline, and deliverable — a rebrand, a launch, a turnaround, a pricing change.

Commitment

Fixed scope, 4–12 weeks

Best for

Companies that need a specific outcome delivered, not ongoing leadership.

  • ✓Scoped work with defined deliverables
  • ✓Fixed fee and timeline
  • ✓Hands-on delivery, not just a deck
  • ✓Clear handoff to the internal team
05

In-house

Embedded interim leadership during a transition, a hire gap, or a critical period — full-time, for a fixed period.

Commitment

3–6 months, full-time

Best for

Companies between hires or going through a transformation that needs a senior operator in the building.

  • ✓Full-time embedded leadership
  • ✓Day-to-day management of the function
  • ✓Hiring and onboarding of the permanent replacement
  • ✓Continuity through the transition

Every engagement starts with a conversation, not a proposal.

The first call is a working session — we pressure-test the challenge, agree what success looks like, and shape the engagement around it. No deck, no pitch, no obligation.

✓ 20+ years in-market✓ £600M+ revenue influenced✓ 40+ countries executed

"The board stopped asking what marketing was doing and started asking how soon we could scale it."

Chief Executive, Financial Services

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